Section One: The Art of Making Good Decisions

Chapter Two: Why Are You In the Music Business?

• The five motivations
• Key concepts and definitions
• The profit motive: a fundamental issue for music people
• How to write a mission statement
• Writing it down is liberating

Chapter Three: What's Involved With Starting a New Business?

• The two strategic questions
• Risk vs. reward
• Why the concept of risk is so important
• Three key elements in any music business
• Three things to do before going into business