Rationale

Frequently, music people plunge into the market with a great sound but with little or no business knowledge or experience. Too often the results are disappointment and burnout rather than artistic and financial success. As the world of music grows, more and more people are entering the industry on a professional level. While some may be involved casually or as a hobby, others want to start a music business and make it a career. Whether currently working in the music industry or just thinking about it, our readers need business concepts spelled out in clear, friendly language, using examples from their world.

There are plenty of generic business texts and software programs on the market. There are also books, videos, and audio programs on specific tactical aspects of the music industry, like getting bookings, self-producing a record, understanding publishing and royalties, or finding an agent. "Succeeding In Music" will be the only known book available today which covers the fundamentals of business, finance, marketing, and strategic planning specifically for music people.