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David, Claris & John
Business Chops Executive
Coaches:
John Stiernberg
Diane Sward Rapaport
André Fischer
Michael C. Ross
John Wooler
Scott Mathews
Bobby Borg
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About the Presenters:
John Stiernberg is founder and principal consultant with Stiernberg
Consulting, the Sherman Oaks (Los Angeles) CA-based business development
firm. John has over twenty-five years experience in the music and entertainment
technology field. He currently works with a variety of business clients
on strategic planning and market development projects.Prior to establishing
Stiernberg Consulting in 1993, John worked for audio equipment manufacturers
for twelve years in sales, marketing, and general management positions.
He has managed salesforces, launched products, developed staff organizations,
and written business plans for those companies and over fifty private
clients.
From 1973-81, John was a professional musician, booking agent, and part
owner of a music retail store. John plays acoustic guitar and five-string
banjo. As a performer, he has appeared on stage, records, television,
and radio. John received a B.A. (magna cum laude/Phi Beta Kappa) in music
and anthropology from Ripon College in 1973. He is a member of NAMM, NSCA,
and CEDIA as well as a voting member of NARAS, the American Federation
of Musicians, the North American Folk Music and Dance Alliance, and the
International Bluegrass Music Association.
In addition to strategic planning and industry analysis, John is in demand
as a keynote speaker and seminar presenter. He was named NSCA "Educator
of the Year" in May 2000. He presents seminars, writes articles,
and produces a series of educational video programs based on Succeeding
In Music called the "Business Chops for Music People" series.For
more information including a complete list of publications and original
seminars, please contact John via e-mail c/o askjohn@succeedinginmusic.net.
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Diane Sward Rapaport is a pioneer of music business education.
She began offering courses for musicians in music business management
and publishing in 1974, after working for seven years as an artist’s
manager for Bill Graham’s Fillmore Management. Her goal was to help
musicians and songwriters make a living from their art.
In 1976, she cofounded, edited and published Music Works—A Manual
for Musicians, a magazine hailed as a “bible for musicians”
by the San Francisco Chronicle. It was the first magazine to feature music
business and technology news.
In 1979 How to Make and Sell Your Own Record, her first book, was published
by Putnam and now by Prentice-Hall. It has been called the “bible
and basic text” that has helped revolutionize the recording industry
by providing information about setting up new recording labels independent
of major label conglomerates. It has sold more than 200,000 copies.
In 2002, A Music Business Primer, her second book, was published by Prentice
Hall. This book explores the ecology of the music industry. The symbiotic
partnership between music businesses and the creativity and talent of
musicians and performers is clearly described, for without the contributions
of both, there is no music industry.
Diane Rapaport is the founder of Jerome Headlands Press, a company that
produces and designs books for musicians and artists. Its current catalog
includes A Music Business Primer, How to Make and Sell Your Own Recording;
The Musician’s Business and Legal Guide; The Visual Artist’s
Business and Legal Guide and The Acoustic Musician’s Guide to Sound
Reinforcement and Live Recording. The books are published by Prentice
Hall/Pearson Education and many have been adopted by colleges and universities
as textbooks.
She has given numerous music business seminars for colleges, nonprofit
music businesses and music conferences and has served as an adjunct professor
of music business at the University of Colorado, Denver.
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Business Chops Discussion Group:
The Artist Development Revolution
André Fischer
producer/arranger/musician
With forty Platinum and twenty-five Gold Albums, Fischer is best known
for his production and arrangement work on Natalie Cole's "Unforgettable"
(the album won seven Grammy awards). Additionally André won three
Grammy Awards (including Producer of the Year nomination in 1992), four
American Music Awards and numerous other awards for songwriting, publishing,
album/soundtrack sales and for his cultural and fundraising efforts.
André is an exceptional talent offering an inexhaustible resource
of diverse entertainment industry and global business expertise ranging
in record/festival production, artist management, marketing and administration
of major corporate departments and multi-million dollar budgets. He has
held executive positions at various record music/film companies as: Senior
Vice President, MCA/Universal Urban Music; Vice President Jazz A&R
for Quincy Jones, Qwest/Warner Bros.; Vice President of Publishing Development,
20th Century Fox Records and Films, to name a few.
Fischer is responsible for producing, executive producing, performing
and recording with many of the music industry's most gifted pop, R&B,
rock and jazz performers: Rufus featuring Chaka Khan (founding member
and producer), Patti Labelle, Michael Franks, Natalie Cole, Tony Bennett
(Perfectly Frank, which won a 1993 Grammy Award for Best Traditional Pop
Vocal), James Ingram, B.B. King, Gladys Knight, Nina Simone, Frank Sinatra,
Pointer Sisters, Diane Schuur, Temptations, Dusty Springfield, Brenda
Russell, OC Smith, Dr. John, Laura Nyro, Lou Rawls, Jackie DeShannon,
Nancy Wilson, Milt Jackson, Bruce Hornsby, Oscar Brown, Curtis Mayfield
& the Impressions, Jerry Butler, The Rolling Stones tour, Elton John
tour, The Who Tour, Etta James, Neil Diamond, Anita Baker, Janet Jackson,
Vesta Williams, Leroy Hudson, Betty Wright, Phil Perry, Steve Khan, Tower
of Power, Vanessa Ruben, Angela Winbush, James Moody, Ahmad Jamal, Isley
Brothers, Donny Hathaway, Richie Havens, Eddie Harris, Clarke Terry, Randy
Crawford, Ralph Tresvant, Jackie Lomax, Al Green and Bobby Brown.
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Michael C. Ross
recording/mixing engineer
Michael Ross is one of LA's most sought after engineers. He began his
recording career in the mid 80's as an assistant engineer at Ocean Way
Studios. His recent career highlights cover an eclectic client list in
Rock, R&B, Pop, Jazz, Big Band, Blues, Country, Gospel, Latin, Folk
as well as an impressive body of work in the Film/TV arena: Christina
Aguilera, Vanessa Carlton, Lisa Loeb, Mya, Samantha Mumba, Counting Crows,
Mick Jagger, Keith Richards, Lit, Smithereens, Ry Cooder, Taylor Dane,
Barry White, Isley Brothers, Ojay's, Eric Clapton, Vonda Shepard, Bruce
Hornsby, Herbie Hancock, John Pizzarelli, Charles Lloyd, Brad Meldau,
Billie Higgins, John Abercrombie, Benny Wallace, Kei Akagi, Clayton Hamilton
Jazz Orchestra, Mighty Sam McClain, Terry Evans, Ronnie Earle, Taj Mahal,
Jimmy Rogers, Jeff Healy, Dixie Chicks, Fernando Ortega, "Big Momma's
House," "Me, Myself and Irene," "Titan AE," "There's
Something About Mary," "The Siege," "Father Of The
Bride," "Corina, Corina," "Moulin Rouge," "Drumline."
2001
was a banner year for Ross. He recorded Christina Aguilera's Hit single
on RCA, "Come on Over, Baby" (# 1 in Billboard "Hot 100
Singles Sales" - week of 10/14/00, page 115) and 3 songs for Samantha
Mumba's A&M release ("Baby Come Over, This is Our Night,"
"Don't Need You To Tell Me I'm Pretty," "The Boy").
Ross recorded the #1 Hit "Lady Marmalade" on Interscope for
Moulin Rouge featuring Christina Aguilera, Mya, Pink, Lil Kim and Missy
Elliott. He also recorded 4 songs for Lisa Loeb's A&M release and
mixed the live version of "Falsas Esperansas" for Christina
Aguilera's RCA single. He recorded "Where the Dream Takes You"
by Mya for the new Disney film "Atlantis." He recorded two tracks
for the MGM film "Legally Blonde" by Hoku – the single
"Perfect Day" is released on Geffen, and a song by Vanessa Carlton
off of her debut album on A&M.
2002
was Michael's best year yet. Michael recorded and mixed for A&M artist
Vanessa Carlton's new album. Vanessa was nominated for 3 Grammys for her
debut album. Michael shared in the nomination on one of those for "Record
of the Year" for the song "A Thousand Miles."
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John Wooler
Producer
With 26 Grammy nominations and 5 wins, John Wooler is best known for his
production work with numerous legendary and new breaking artists: Albert
Collins and the Icebreakers, Hadda Brooks, Bill & Bonnie Hearne, Buck,
Larry McCray, Eliades Ochoa, Mike Oldfield, Pepesito Reyes, and Pops Staples,
to name a few.
John
brings his vast expertise in the area of A&R as former Senior VP at
Virgin Records America and formerly as President of Point Blank Records,
the label he launched and ran for 13 years. He is responsible for signing
John Lee, Van Morrison, John Hammond, Pops Staples and Siedah among others.
He currently serves on the advisory board and consults with various record
companies including the EMI Music Group.
Wooler, who is outspoken about the current music trends, is an in-demand
speaker and contributor to various industry panels and educational organizations.
He is part-time professor at Cal State Pomona Music Dept.
Nominated for 2003 Latin Grammy Award, Wooler has produced the new album
called Sublime Ilusion (Higher Octave World) by Cuban guitarist and Buena
Vista Social Club member Eliades Ochoa (with guest musicians: Ry Cooder,
David Hidalgo, and Charlie Musselwhite). He also produced the new release
by Siedah on Om/Higher Octive featuring "Man In The Mirror"
(written by Siedah & formerly performed by Michael Jackson).
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Scott Mathews
Producer, musician, songwriter
A music producer, film composer, song doctor, and multi-instrumentalist,
Scott Mathews is one of the leading Bay Area “go to” guys
for anything musical. As a record producer, he has worked for A &
M, BMG, Capitol, Epic, EMI, EMusic, Geffen, Imago, Island, Liberty, MCA,
Polydor, RCA, Reprise, Sire, Sony, Universal, Virgin, and Warner Bros.
In his various capacities, he has been involved in making records for
artists including The Beach Boys, Johnny Cash, Roseanne Cash, Eric Clapton,
Elvis Costello, Ry Cooder, Robert Cray, John Fogerty, John Hiatt, John
Wesley Harding, George Harrison, John Lee Hooker, Mick Jagger, Booker
T. Jones, Patti Labelle, Huey Lewis, Nick Lowe, Steve Miller, Van Morrison,
Aaron Neville, Roy Orbison, Steve Perry, Bonnie Raitt, Joey Ramone, Keith
Richards, Todd Rundgren, Carlos Santana, Boz Scaggs, Ringo Starr,
Barbra Streisand, Trip Shakespeare (Semisonic), Brian Wilson and Neil
Young, His work
in movies ranges from the multiple Oscar winning, ”One Flew Over
the Cuckoo's Nest,”,' to the Oscar nominated, “Wag the Dog.”
As a
songwriter, Scott has combined sales of more than 12 million units worldwide
and has had several Top 10 records in Pop, Alternative Rock, R & B,
Country and Americana. Scott has been featured internationally in such
magazines as Rolling Stone, Spin, Billboard, Gavin, Mojo, Q, NME, Time,
Electronic Musician, Mix, Guitar Player and Addicted to Noise web magazine.
Scott
owns and operates TikiTown, a full service (tube-analog front end/digital
storage) Pro Tools HD recording studio in idyllic Marin County, CA, located
five minutes over the Golden Gate Bridge from San Francisco. He also owns
and operates Hang On To Your Publishing, a music publishing company with
more than 3 million units in combined sales.
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Bobby Borg
Bobby Borg is an international recording and touring musician with over
25 years experience in the music business. He has worked with a variety
of artists including the multi-platinum group Warrant, Beggars & Thieves,
and his own band Left For Dead.
Borg is a music business consultant to both artists and independent
labels. He is a prominent guest speaker at music industry events, a
regular contributor to music business publications, and an instructor
for
the UCLA Music Business Extension.
Bobby Borg is the author of the highly successful Billboard publication
"The Musician's Handbook: A Practical Guide To Understanding The
Music
Business."
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