YOU NEED BUSINESS CHOPS

Even if you have a manager or agent handling your business affairs, every independent musician, songwriter, recording engineer, producer, studio owner, or small record label operator needs to understand the essentials of business: planning, marketing, sales, finance, and management in order to accelerate your career and avoid costly mistakes.

Ask yourself these questions:

· Are you stuck in a career rut?

· Do you want to make more money?

· Do you need to secure financing or attract financial backers?

· Do you want more time to focus on creative work?

· Do you need to generate new leads for business?

· Do you want to communicate better with your agent, manager, publicist, or team?

· Are your competitors getting better gigs than you are?

· All of the above?

If you answered yes to even one of the above questions, then Business Chops: Success Coaching for Musicians and Songwriters is for you. Unlike other music industry seminars that focus on "insider secrets" or gimmicks, Business Chops is an interactive training session that will teach you useful real-world information.

At the Business Chops seminar on 11/2/03 you will learn...

· How to set realistic goals up to three years in the future.

· How to forecast your revenue using a simple formula.

· What's in a business plan and why you need one.

· The seven elements of your marketing strategy, including the ones that your competitors overlook.

· How to prepare to go after a label or publishing deal.

· The Artist Development Revolution that is going on in today's music industry.

· How to think of your business as a brand and create a position for yourself in the market.

· How to apply common sense lessons from the world of business to the uncommon world of music and audio.

- Why planning is so important to starting or developing any music business.

By attending Business Chops, you will gain new skills and insights along with an answer-packed workbook, extensive reference material, and valuable networking contacts. This is a nuts and bolts business training, not doom and gloom or whining about the industry.

The Business Chops philosophy is based on three simple concepts:

· Business chops are learned skills, just like musical or recording chops.

· Artistic integrity and commercial viability are intrinsically compatible. You can have both.

· In order to understand the music business, you need to first understand business.

Click here to register

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The Business Chops seminar will also include a unique facilitated discussion title "The Artist Development Revolution" with special guests to be announced.
All registered attendees will receive light lunch and refreshments, extensive handouts and resource materials, and special prizes provided by leading music and audio
industry sponsors. This is a great opportunity to learn, networking, and give your music career a boost.