Successful musicians have plenty of chops—musicianship, stage presence,
studio technique, energy, and creativity. The most successful musicians also have business chops: knowledge and experience in planning, marketing, sales,finance, and management. Succeeding In Music teaches these skills and more.You will be guided through the process of putting a strategic business plan together using a systematic and refreshing approach that is geared exclusively to performers and songwriters. • Set realistic goals and objectives
• Make better business decisions
• Avoid pitfalls—stay in control
• Make more money and have fun without compromising
musical integrity
• Craft your plan using the enclosed CD-ROM
$24.95 (US)ISBN: 1423456998 UPC: 884088217099
Width: 8 / Length: 11 / 262 pages
• Expanded section on branding and promotion• How to optimize participation in music conferences and
trade events
• A look to the future of the music industry
• Updated market statistics, reference section, and glossary
• Bigger, better, more relevant now than ever
John Stiernberg is principal consultant with Stiernberg
Consulting, the Los Angeles-based business development firm. John has over 30 years of music industry experience including eight years as performer, recording artist, and agent, twelve years working for sound equipment manufacturers, and fifteen years as business analyst and consultant. He has written over 90 articles and is a frequent keynote speaker and seminar presenter. In addition to entertainment technology industry affiliations, he is a member of the Recording Academy and the American Federation of Musicians.
“John Stiernberg is my favorite speaker and writer on career development. His thinking and writing are clear, logical, well
organized and easy to follow. Succeeding in Music is the first book I recommend to artists.”
-- Ken Irwin, record producer and co-founder of Rounder Records. www.rounder.com
“If you’re a musician, struggling with the ‘business’ of music, this book is for you. Succeeding in Music is a crucial tool for
making the transition from day job to full-time musician or from side person to bandleader. This book defines the components
you'll need to succeed and helps you create a strategy to achieve your goals.”
-- Missy Raines, award-winning musician, composer, and bandleader. www.missyraines.com
“Absolutely first-rate and invaluable advice! Best of all, it is presented from one musician to another (John just happens to also
understand the business side of the music business). Reading this material helps you move your career in the right direction.”
-- Scott G (The G-Man), performer, songwriter, NARIP member www.songsandsoundtracks.com
“Succeeding in Music provides both the tools and the strategy necessary to create a successful plan. John Stiernberg’s insights
provide a roadmap for how to work smart, to focus your efforts, to create success, and to save significant time, money, and
heartache. Talent alone there is plenty of. Talent with a strategic plan is far more rare, but far more likely to succeed.
Highly Recommended.”
-- Michael J. Miles, Musician, Composer, Musical Playwright www.MilesMusic.org
